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Greg Martin's Resume

Overview

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A transformative user experience leader driving product content initiatives that elevate content team capabilities and software application user experiences through data-driven content strategies, technical CMS and AI innovation, deep cross-functional collaboration in a fun and lighthearted way.

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  • User-centered content development: Expertise in UX strategy, information architecture, content strategy, UX writing, API messaging, product tours, support knowledge, and localization.

  • Building impactful teams: 23% increase in global employee satisfaction scores through structured feedback, performance management, and team building events — co-creating product voice, style guides, messaging frameworks, terminology governance, and content development processes.

  • Nurturing cross-functional partnerships: Achieved a high stakeholder net promoter score of 70 using design thinking, user data, and aligned processes to create user-centered product design experiences that foster self-service, boost product adoption, and align with business goals.

  • Innovating content operations: Reduced CMS costs, improved messaging quality (90%), and increased localization speeds (50%) through GitHub automation and copy-to-code integrations with JIRA workflows, design system, Figma messaging libraries, and Smartling AI+human translation.

  • Driving product adoption: Improved product tour user engagement by 100% YoY through data-driven messaging, reduced customer support questions by 40% with focused targeting, and delivered feature conversion rates from10 to 70% using Appcues to create, build, and measure in-application messaging.

 

Content Strategy | Team Building | UX Writing | Content Design | Content Governance | CMS and AI | Translation & Localization| Taxonomy & IA | UX Metrics and Analytics | Design Thinking | Digital Adoption | Personable & Fun

Professional Experience​

 

Equinix                                                                                                                       9 years

Senior UX Manager: Product Content

Built and nurtured a high-performing team of 6-8 UX writers partnering with 25-35 product designers and UX researchers, supporting 15-20 product applications across 5 product groups.

  • Content strategy: Defined and implemented the vision, goals, projects, and 4 year roadmap aligning content team resources, tool sets, guidelines, processes, and metrics to support customer, engineering, and UX product needs. 

  • Content metrics: Established key metrics to analyze content development, translation management, and digital adoption to improve content quality, increase self service, and drive product adoption.

  • UX writing: Improved writing quality by 90% by introducing style guides, content governance, operational metrics, and Jira processes to deliver high quality and enhance collaboration, reducing content development churn with designers, product managers, and engineers.

  • Digital adoption: Launched the Appcues in-product guides and walkthroughs program increasing product engagement 106% YoY, achieving 55% average completion rates and 10-70% conversion rates to drive digital adoption, increase self-service, and reduce support cases by 26%. 

  • Team building: Increased employee satisfaction scores by 23% with the help of structured quarterly discussions and performance feedback, as well as outcome-focused training which resulted in more engaged, motivated, and impactful team members.

  • Cross-functional partnership: Achieved high stakeholder satisfaction and team Net Promoter Score of 70, illustrating the content team’s value and operational effectiveness as strategic product partners.

  • Project management: Defined and deployed a scalable CMS on GitHub with over 70 engineering partners to empower UX writers to seamlessly manage and deliver UI copy and translations in support of CI/CD deployment pipelines and centralized content governance.

  • Content management: Automated GitHub content repo workflows and streamlined editorial processes enabled the Content team to refocus 80% of their time on content strategy and design as well as laying the groundwork for copy-to-code automation and AI adaptation tools like Grammarly and Figma AI.

  • Translation and localization: Scaled localization efforts from 6 to 18 languages while increasing delivery speeds by 50%, reducing costs by 40%, reducing content issues by 90%, and improving quality through content governance, localized style guides, agency brand review, and hybrid AI+human translation workflows.

  • Content governance: Unified internal and external terminology with a centralized, semi-automated governed glossary impacting content and communications across the company with improved internal alignment and external terminology consistency, reduced content development churn, and enhanced localization quality, along with increased brand value and customer confidence.

 

Seagate                                                                                                                     4 years

Senior Content Manager

Content marketing team leader who implemented global digital content strategies, drove impactful SEO initiatives, and optimized CMS processes to deliver measurable product marketing outcomes.

  • Increased search Share of Voice by 400% and CTR by 100% for key campaigns for enterprise storage products through integrated content marketing, user engagement, and lead generation strategies.

  • Boosted organic search traffic by 25% YoY across 30+ product pages using targeted SEO and content marketing strategies.

 

TipTop Technologies                                                                                                    3 years

Head of Content

  • Improved the semantic search engine quality through content sentiment analysis and natural language processing (NLP) testing and drove product awareness through social media strategy and content marketing.

 

Yahoo!                                                                                                                      8 years

International Editorial Manager

  • Hired, trained, and led a team of web editors who built and curated regional web directories, managed local news and community content, and supported search initiatives for Yahoo! sites and markets in Asia. 

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Education

 

Bachelor’s in International Studies, East Asian Studies, Chinese

Dickinson College, 1991

 

UCSC Extension Program

Certificate in Technical Communications, 2010

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Nielsen Norman Group 

UX Executive Training, 2024

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